Prometheus Marketing
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    B2B email campaigns

    Email campaigns we follow up by phone.

    We combine email campaigns via HubSpot with systematic telemarketing.

    Trusted by 250+ B2B companies

    • SAP
    • Oracle
    • McKinsey
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    Why email campaigns alone rarely suffice

    B2B email marketing often doesn't fail because of the channel, but because of missing follow-through:

    Sending emails without follow-up
    No qualification of recipients
    No connection to Sales & CRM
    Open rates without real conversations

    This creates open rates, but no pipeline.

    From practice

    B2B SaaS · CRM platform

    35% lower cost per trial

    Webinar funnel for two audiences.

    • Webinar-Funnel
    • Lead Nurturing
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    Mail campaigns as the starting point for qualified conversations

    Prometheus uses email campaigns where attention is captured, and links them with direct phone follow-up.

    Our mail campaigns are:

    Strategically planned via HubSpot or alternatives
    Aligned with ABM target account lists
    Followed up through qualified telemarketing

    Emails are not a substitute for personal outreach, but the trigger for the follow-up.

    From Email to Qualified Pipeline

    Mail Campaign

    Strategic Delivery

    Opens & Clicks

    Detect Interest

    Qualified Lists

    Engaged Contacts

    Telemarketing Follow-Up

    Drive Conversations

    Meetings

    Sales Meetings

    Sales Pipeline

    Measurable Results

    Core Service Modules

    Strategic Mail Campaigns

    We develop audience-specific email sequences:

    • •Personalized outreach
    • •Segmentation by ABM lists
    • •Timing & frequency optimization

    The goal isn't mass delivery, but relevant communication.

    Telemarketing Follow-Up

    After email delivery, structured follow-up begins:

    • •Calls to openers & clickers
    • •BANT qualification
    • •Appointment scheduling with Sales

    Emails open doors. Phone calls drive conversations.

    HubSpot Integration

    All campaigns run through HubSpot or alternative platforms:

    • •Automated workflows
    • •Engagement tracking
    • •Seamless CRM connection

    Transparency across every touchpoint.

    Performance Tracking

    Measurable results across the entire chain:

    • •Open rates & clicks
    • •Qualified conversations
    • •Generated meetings

    From email to sales meeting: everything documented.

    Mail + Telemarketing as a Revenue Combination

    Why combining email and telemarketing is more effective in B2B

    Emails create attention, telemarketing creates conversations
    The combination shortens sales cycles
    Engagement data optimizes follow-up prioritization
    Pipeline becomes more predictable
    No email goes without follow-up

    What Prometheus does differently

    Traditional Mail Campaigns

    • •Email delivery without follow-up
    • •Focus on open rates
    • •No telemarketing integration
    • •Automation without personal contact

    Prometheus

    • Email + systematic follow-up
    • Focus on qualified conversations
    • HubSpot + Telemarketing integrated
    • Automation + personal outreach

    Mail Campaigns + Telemarketing are ideal when …

    Suitable for

    • You sell complex B2B offerings
    • Your deals have high value (>€20,000)
    • HubSpot or similar tools are already in use
    • You want to systematically follow up email campaigns
    • You want to actively shorten sales cycles

    Not suitable for

    • B2C, newsletter marketing, purely transactional emails

    FAQ

    Frequently Asked Questions

    Which email platforms does Prometheus support?

    We primarily work with HubSpot, but can also integrate other marketing automation tools such as ActiveCampaign, Mailchimp, or Pardot. What matters is the ability to use engagement data (opens, clicks) for telemarketing follow-up.

    How quickly is follow-up made after the email?

    Timing is crucial. We typically follow up 24 to 48 hours after the email, while interest is still fresh. For clickers on specific links, the response can be even faster.

    How is the quality of conversations ensured?

    Through the combination of targeted email preparation and structured telemarketing: The call has a concrete hook (the email), conversation guides are aligned, and all results are documented.

    Contact

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