Account-based marketing agency

Account-based marketing: your target account list becomes pipeline.

We activate your target account list through LinkedIn Ads, outbound, corporate influencers and qualifying telemarketing.

Trusted by 250+ B2B companies

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The Problem

Why traditional ABM approaches often leave potential on the table

Many ABM strategies stop right where it gets interesting.

Your target account lists are only partially addressed

Ads create visibility but no conversations

Outbound remains isolated

Marketing warms up accounts, but your Sales team has to take over alone

The result: Underutilized account lists and extended sales cycles.

From practice

neXenio · IT security software

8-figure pipeline

From a target list of 2,000 to 5,000 companies.

Corporate Influencer
Lead Nurturing
Sales Enablement

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For us, ABM means: fully activating every relevant target account.

Prometheus doesn't just use ABM to identify ideal customers. We fully activate your entire account list.

Every relevant account is:

made visible on LinkedIn

warmed up through ads and content

directly engaged via outbound

qualified by phone

systematically converted into meetings

ABM doesn't end at the click:
it ends at the qualified meeting.

How your account list becomes a revenue pipeline

Account & ICP Definition

Identify target accounts

LinkedIn Ads

Account & persona targeting

LinkedIn Outbound

Social touchpoints

Corporate Influencers

Build visibility

Telemarketing

Qualification

Meetings & Pipeline

Sales handoff

Account & ICP Definition

Identify target accounts

LinkedIn Ads

Account & persona targeting

LinkedIn Outbound

Social touchpoints

Corporate Influencers

Build visibility

Telemarketing

Qualification

Meetings & Pipeline

Sales handoff

Every activity connects, from the first touchpoint to the qualified meeting.

The Decisive Advantage

Telemarketing as an integral ABM building block.

While many ABM approaches stop at digital touchpoints, Prometheus deliberately goes one step further.

Your ABM lists are:

prepared through LinkedIn Ads & Outbound

warmed up with relevant content and themes

then qualified by a specialized telemarketing team

This ensures that:

your entire list is utilized, not just a fraction

conversations happen with actual decision-makers

marketing activities measurably flow into pipeline

At Prometheus, telemarketing isn't an add-on:
it's the step that makes ABM commercially viable.

Tracking & Attribution

ABM without measurability is just activity.

Prometheus measures ABM holistically:

Account Visibility

on LinkedIn

Interactions

with Ads & Outbound

Contact & Conversation Status

in real time

Transition

into meetings and pipeline

Every activity can be clearly attributed,
from the first impression to the conversation.

ABM is especially valuable when …

You work with defined target accounts or account lists

Your deal sizes exceed €20,000

Your sales cycles run longer than 90 days

LinkedIn is already part of your strategy (organic or paid)

You want to turn marketing activity into real conversations

Not suitable for:

B2CLow-ticket modelsShort-term lead experiments

FAQ

Frequently Asked Questions

What distinguishes ABM from traditional lead generation?

Traditional lead generation casts a wide net hoping to catch relevant contacts. ABM flips the process: you define your ideal accounts first, then systematically activate them across all channels. The result is higher-quality conversations with the right decision-makers.

How long until the first meetings are booked?

The first qualified meetings typically emerge within 6 to 10 weeks of project kickoff. The exact timeline depends on the size of your account list, industry, and the complexity of your offering.

What role does LinkedIn play in the ABM setup?

LinkedIn is the central channel for B2B ABM. Prometheus uses LinkedIn Ads for account-based targeting, Outbound for direct engagement, and Corporate Influencers for organic visibility. All activities are coordinated to reinforce each other.

How is telemarketing integrated?

Telemarketing isn't a separate channel. It's the logical conclusion of digital activation. Contacts warmed up via LinkedIn are qualified by a specialized team and converted into meetings.