Intent Data for ABM

    IP Tracking for Account-Based Marketing

    Identify which companies visit your website – and activate these accounts through outbound, ads, and telemarketing.

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    How Does IP Tracking Work?

    We identify companies through various signals – without collecting personal data.

    IP Address

    Companies are identified by their static IP addresses when employees visit your website.

    Website Visits

    We track which pages are visited, how long visitors stay, and which content generates interest.

    Form Interactions

    Partially completed forms, downloads, and engagement patterns reveal buying intent.

    Firmographic Enrichment

    IP data is enriched with company information such as industry, size, and location.

    Intent Signals & Buying Signals

    Combine IP tracking with HubSpot Buying Signals for maximum ABM efficiency.

    Lead Info Integration

    Automatic enrichment of website visitors with company data and decision-maker contacts.

    HubSpot Buying Signals

    Detect when accounts are actively researching – based on email opens, website activity, and more.

    Real-Time Notifications

    Your sales team is immediately notified when a target account visits your website.

    Multi-Touch Attribution

    Understand the complete customer journey – from first website visit to close.

    From Intent Data to ABM Activation

    IP tracking is just the first step. Prometheus activates your identified accounts across all channels.

    Create ABM Lists

    Prioritized account lists are generated from IP data and intent signals.

    LinkedIn Ads Targeting

    Target accounts are reached with personalized ads on LinkedIn.

    Outbound Sequences

    Automated email sequences with personalized outreach for warm leads.

    Telemarketing Follow-Up

    Qualified accounts are directly contacted by our telemarketing team.

    All activities are conducted in compliance with GDPR within the B2B context.

    Discover which companies are already showing interest.

    In a brief conversation, we'll show you how IP tracking and intent data can take your ABM strategy to the next level.

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