IP-Tracking für B2B
IP-Tracking: sehen Sie, welche Firmen Ihre Website besuchen.
Erkennen Sie, welche Unternehmen Ihre Website besuchen, und aktivieren Sie diese Accounts über Outbound, Ads und Telemarketing.
Erprobt bei 250+ B2B-Unternehmen
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Wie funktioniert IP-Tracking?
Wir identifizieren Unternehmen anhand verschiedener Signale, ohne personenbezogene Daten zu erheben.
IP-Adresse
Unternehmen werden anhand ihrer statischen IP-Adressen identifiziert, wenn Mitarbeiter Ihre Website besuchen.
Website-Besuche
Wir tracken, welche Seiten besucht werden, wie lange Besucher bleiben und welche Inhalte Interesse wecken.
Formular-Interaktionen
Teilweise ausgefüllte Formulare, Downloads und Engagement-Muster zeigen Kaufabsichten.
Firmendaten-Anreicherung
IP-Daten werden mit Unternehmensinformationen wie Branche, Größe und Standort angereichert.
Intent-Signale & Buying Signals
Kombinieren Sie IP-Tracking mit HubSpot Buying Signals für maximale ABM-Effizienz.
Lead Info Integration
Automatische Anreicherung von Website-Besuchern mit Firmendaten und Entscheider-Kontakten.
HubSpot Buying Signals
Erkennen Sie, wenn Accounts aktiv recherchieren, basierend auf E-Mail-Opens, Website-Aktivität und mehr.
Echtzeit-Benachrichtigungen
Ihr Sales-Team wird sofort informiert, wenn ein Ziel-Account Ihre Website besucht.
Multi-Touch Attribution
Verstehen Sie die komplette Customer Journey: vom ersten Website-Besuch bis zum Abschluss.
Von Intent-Daten zu ABM-Aktivierung
IP-Tracking ist nur der erste Schritt. Prometheus aktiviert Ihre identifizierten Accounts über alle Kanäle.
ABM-Listen erstellen
Aus IP-Daten und Intent-Signalen werden priorisierte Account-Listen generiert.
LinkedIn Ads Targeting
Ziel-Accounts werden mit personalisierten Ads auf LinkedIn erreicht.
Outbound-Sequenzen
Automatisierte E-Mail-Sequenzen mit persönlicher Ansprache für warme Leads.
Telemarketing-Nachfassung
Qualifizierte Accounts werden direkt von unserem Telemarketing-Team kontaktiert.
Alle Aktivitäten werden DSGVO-konform im B2B-Kontext durchgeführt.